Yesterday I got an email from an executive at one of Australia’s leading banks who said that he’d stumbled upon The Web Copywriter site “while Google searching for SEO copywriters”. This was music to an SEO guy’s ears. And a reminder of why investing in SEO makes sound business sense.
“There are no easy-beats in the ‘SEO copywriter’ category – no Carltons of the pre-Chris Judd era.”
Good Search Engine Optimisation is still surprisingly rare
I’m amazed to find that sites in many business sectors are still not search engine optimised. These companies will spend a fortune on general marketing, hundreds of thousands on a website, and not shell out a few grand on something that could deliver them a huge increase in web traffic and online sales. Unfortunately, “SEO Copywriter” is not one of these sectors.
“SEO Copywriter” is the Parramatta Rd of search categories
“SEO Copywriter” is the Parramatta Rd of search categories. You’re trying to sell in a crowded sector, against people who really know how to sell. There are no cheap wins to be had in this competition – no Carltons of the pre-Chris Judd era. So when I set up The Web Copywriter site, the possibility existed that I could use perfect search engine optimisation and still not trouble the Google scorers. But, to my delight, that’s not what happened.
Lifting the Google ranking of one of my favourite clients: me
I was surprised and delighted to find that my site moved very quickly through the rankings and was very soon on Google’s first page of Search Results in all my primary keywords. Here’s where it currently stands:
- web copywriter sydney – #1
- seo copywriter – #3
- website copywriting – #3
- website copywriter – #3
- web writer sydney – #5
- web copywriter Australia – #6
I knew that reaching the first SERP (Search Engine Results Page) of “web copywriter” – ironically – would be tough. But by listing with a good business index, I made it. I’m at #7. So clearly – given the importance of history in Google’s ranking – not all of these SEO guys are all that cluey.
What’s my SEO secret?
I can honestly say that I haven’t done anything in terms of Search Engine Optimisation (SEO) on my site that I don’t do for all my clients.
- Good keyword analysis
- Good domain name
- Good page URLs
- Good page titles
- Good meta tags
- Good highlighting
- Judicious link building
And constantly refreshing the content through this website copywriting blog. You can’t rest on your SEO laurels. You need to be constantly reminding Google that your site is the authority in your category. Particularly in this god-forsaken category.
Has my investment in SEO been worth it?
Obviously I get my SEO at very good rates. But there is still an opportunity cost – instead of writing this post I could be making phone calls to prospects. (If it wasn’t 6.30 am). But my own investment in SEO has been good business for me. This bank client alone has made it all worthwhile. If you’re at all cluey, you’ll get a good SEO Copywriter to take a look at your site. I know someone I can recommend.
2 comments ↓
This is a great approach and great advice. Sadly, I fall victim to a few of the perils of running your own business in that I spend so much time on client stuff I don’t work on my own site.
But I, like you, find all of the same things working for my site… when I remember to do all of them, that is. Haha.
Good luck with yours!
Thanks, Judd. Yeah, it does take time. And it never ends. My current challenge it to try to understand why Google isn’t indexing my “SEO copywriter” page. It indexes 2 “child” pages from that parent – but not that page and it’s knocking my rankings on “SEO Copywriter”. I did make some references to Google and the Florida update – have got rid of those. Have set up a few inbound links from reputable sites to that particular page – rather than the home page – and will see if that does the trick. All the best, Al.
Leave a Comment