I mentioned a while ago that I was doing SEO work for a little pop art canvas firm in the UK called Personalised Pop Art. I can report that after just a couple of weeks they’ve gone from nowhere in the Google Search rankings to #9. But we’re about to do something that should get us to the top three.
Simple SEO still gets results
I haven’t done anything especially clever. Just good basic on-page SEO:
- Unique and keyword-rich page titles
- Unique meta descriptions
- Unique meta keywords – for what they’re worth
- Keyword-rich h tags
But we’re not done yet.
Dumping the hyphen from the domain name
I wrote recently about the spectacular results I’d achieved by dumping the dash from my domain name. In moving from www.web-copywriter.com.au to www.webcopywriter.com.au, I’d gone from #29 to #1 overnight. (Admittedly, after that brief flirtation with top spot, I’m now down to #2 but we’ll be back) We’re about to repeat the trick.
Responding to SEO’s changing algorithms
Search engines used to prefer domain names with hyphens. Now they don’t. It was potentially risky changing my domain – and it’s a pain to have to get people to change links. (For them too). But it worked in spades. So now www.personalised-pop-art.co.uk is about to become www.personalisedpopart.co.uk. I’ll keep you posted on the results.

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