Here is a summary of my talk on How to boost web traffic and lift online sales. And here’s a link to the slideshow which is about why good web copy is a wise investment.

“This is where Simon and Chris – well, probably mainly Chris – talked their way into FCB on the basis that there was a natural synergy between the two firms that would allow both to flourish. Well, he was half right.”

Devotion's exit from 137 Pyrmont will hopefully be a little more dignified

Goodbye, old girl. We’re going to miss you.

Apart from the dust. And the leak over Frank’s desk. And the blinding sunlight. And the dodgy lifts. And the goofy boardroom. And the now-you-see-them-now-you-don’t carpark boom gates. And the cavernous space that meant to get from Creative to Client Service you had to pass through Customs. So, not at all really.

But you’ll always be etched in the annals of Devotion’s history – or some variation of it.

This is where Simon and Chris – well, probably mainly Chris – talked their way into FCB on the basis that there was a natural synergy between the two firms that would allow both to flourish. Well, he was half right.

It’s where a young, chubby-cheeked whipper-snapper called Andy came, went, came, went and came again. Kat’s interest is finally explained.

It’s where a red-head came through the door talking fire-breathing strategy – and her husband and his no-hoper mate snuck in behind her.

It’s where Lynn didn’t work, did work, then didn’t again.

It’s where Russell did work, didn’t work, did work, didn’t work, and then did again – all in the same week.

It’s where Beardy (aka Gareth) organised the Futsal team, ate, placated his pregnant wife, ate, placated his infant son, ate some more and haggled with dealers over cathode ray televisions – all while holding down a part-time job as Technical Director.

It’s where, in the height of Melbourne Cup hysteria, we released two cockroaches in the hope they would colonise the world but, in a very Sydney moment, found they were both male.

It’s where Devotion got two AIMIA gongs while 4 of its principal members were ranked in the top 10 ping pong players in the country.

It’s where Simon gratuitously shared his music, fashion tips and suggestions for how Australians could become, well, more like him.

May life be half as interesting when Devotion picks up her skirts over the weekend and crosses Pyrmont Bridge Rd. One small step for Devotion. One giant leap for Digital Kind.