Website Copywriting & SEO Clients

The Web Copywriter has produced Website Copywriting and Search Engine Optimisation (SEO) work for clients in Australia, New Zealand and the UK. I’ve worked with Nike, IBM and Harley-Davidson, and also helped smaller organisations like CanTeen, IT Partners and Clean Up the World. I’ve won AIMIA awards, a national print award, and a World Summit award for e-Content. I was also ranked #1 Content Creation company in Australia. Contact the Web Copywriter today to talk about creating a successful website for your business.

The Web Copywriter's brochure for Ausfine helped them sell their merino to New York's famous menswear store, Brooks Brothers.

Ten’s So You Think You Can Dance

In Season 2, I was head writer on the Ten Network’s website for the hit TV show “So You Think You Can Dance”. The fact that I once placed third in a disco dancing competition in Townsville clearly gave me a leg-up here. I loved the experience and was invited back but unfortunately I didn’t have sufficient time available.

• Website copywriting

Nike

To launch Nike Plus in South East Asia, the Web Copywriter wrote content for a campaign website and created myspace pages for the key characters.

• Website Copywriting

Harley-Davidson

To help increase the number of test drives on Harley Davidson motorcycles, I worked with Devotion to create a campaign website that evokes the sights and the sounds of riding a Hog.

• Website Copywriting

NSW Government

To help promote the initiatives in NSW’s Economic Stimulus, I created content for the website of the NSW Government – nsw.gov.au.

• Website Copywriting

CanTeen’s National Bandanna Day

The Web Copywriter came up with the “Rapunzel” concept that helped CanTeen to a record National Bandanna Day. I wrote a tv commercial, radio commercials and direct mail. I also created the copywriting for a campaign game microsite which won the AIMIA award for “Best Website – Not for Profit”.

• Concept creation
• TV advertising copywriting
• Radio advertising copywriting
• Press advertising copywriting
• Direct Mail copywriting
• Website copywriting

Merino Innovation (AWI)

The Web Copywriter worked as part of a large website development team and wrote all the original website content – more than 100 pages. The site won the AIMIA award for “Best Website – Corporate or B2B”, and also won the prestigious World Summit award for e-Content.

• Website copywriting

MFAA (Mortgage & Finance Association of Australia)

To help raise the profile of the association with home buyers, I came up with concept of a mortgage tips website that positioned MFAA as “The Essentials of Borrowing”. I also wrote all of the supporting press advertising copy, online advertising copy and video case study scripts.

• Concept creation
• Website copywriting
• Online advertising copywriting
• Press advertising copywriting
• Website video case studies – scriptwriting

Bradford Home Insulation

Working with Devotion, I helped create an innovate solution that allows people to explore the energy savings and other benefits of home insulation. This site was a Finalist in the 2009 AIMIA’s awards.

• Website copywriting

IBM

The Web Copywriter has produced a wide range of copywriting for IBM, including brochures, direct mail and corporate videos.

• Brochure copywriting
• Direct mail copywriting
• Corporate video scriptwriting

IT Partners

I created all the website content for this small IT Support consultancy based in Hamilton, New Zealand.

• Website Copywriting

AGSM (Australian Graduate School of Management)

The Web Copywriter has worked on a range of projects for the Australian Graduate School of Management, one of the world’s top 50 business schools. We have reworked some of their website copy, created a Virtual Tour and written copy for a range of brochures.

• Website copywriting
• Brochure copywriting
• Virtual Tour scriptwriting

Quality Tourism

To help raise the standard of tourism in Australia, the Federal Government funded the development of a special Quality Tourism website. The Web Copywriter produced a series of video and written case studies for the site that showcased some of Australia’s most successful tourism operators. I also wrote print brochures to help launch the campaign.

• Website video case studies – scriptwriting
• Website copywriting
• Brochure copywriting

Ausfine

A select group of Australian farmers has adopted an environmentally sustainable approach to wool growing that has produced Ausfine, the world’s finest merino. After spending time on some Armidale farms, the Web Copywriter wrote a brochure that helped Ausfine secure a contract with the famous Brooks Brothers in Manhattan, and  also won a national Print award. Recently, they launched their website.

• Brochure copywriting
• Website copywriting

Mitsubishi Electric Australia

The Web Copywriter consulted on a revamp of Mitsubishi Electric Australia’s corporate website.

• Website copywriting

Money Solutions

I’ve recently completed a major website copywriting project for Money Solutions, one of Australia’s largest financial advice and education firms. The new website will help fulfil Money Solutions’ vision to improve the money skills of average working Australians. Watch this space for a launch date.

• Website copywriting
• Usability Testing

Clean Up the World

Clean Up the World is the organisation founded by round-the-world yachtsman, Ian Kiernan, that encourages people to “clean up, fix up and replenish” the world. I helped create a microsite that allowed Clean Up’s 35 million participants around the globe to map their conservation activities and help drive participation.

• Website copywriting

Super Safeguard

Part of the powerful Link group, Super Safeguard is an eligible Rollover Fund that helps Australia’s find lost superannuation funds.

• Website copywriting
• Search Engine Optimisation (SEO)
• Keyword analysis

IMO Car Wash – the World’s #1 Car Wash

IMO, the world’s #1 Car Wash, is coming to Australia and the Web Copywriter has been helping with their local website. I reworked some of the content but focussed most of my efforts on SEO – helping them find the keywords that will attract the people they need to run their sites.

• Website copywriting
• Search Engine Optimisation (SEO)
• Keyword analysis

NRS Media

Australian-based NRS Media helps media organisations around the world increase their advertising sales. I’ve been helping them take their market-leading sales training into the online environment, and also trying to improve their sales presentation scripts.

• Online training scriptwriting
• Sales presentation scriptwriting

Poronui – New Zealand’s finest sporting lodge

“The world’s most discerning sportsmen reserve a special place in their hearts for a remote lodge nestled in the secluded Taharua valley on New Zealand’s spectacular North Island. It’s called Poronui.”

It’s a pleasure to write for high-end products and Poronui is certainly that – New Zealand’s finest luxury sporting lodge and one of the finest in the world. I’ve created a series of high quality brochures for them and will soon bring their websites up to the same level.

• Brochure copywriting

Wine Odyssey Australia

“No thing more excellent nor more valuable than wine

was ever granted to mankind by God.” So said Plato. And it’s fair to say that his favourite Greek tipple would never have been confused with a ’64 Grange Hermitage.

Walk through the Heritage doors of Wine Odyssey Australia in The Rocks and you embark on an authentic wine adventure – a sensuous exploration of Australia’s most highly regarded but little-known wineries.

• Brochure copywriting
• Press Release
• Search Engine Optimisation
• Website copywriting

Filament

Filament works in the specialised area of Intellectual Property Analytics or IP Intelligence. They help firms leverage and protect their IP. I wrote SEO copy for their site that has seen them lift to the top of the rankings for almost all their keywords.

• Search Engine Optimisation
• Website Copywriting

issociate

I’ve been doing a lot of work for the lovely founders of issociate – the social network for professional and industry associations. I’ve actually not spent so much time on the website – more writing posts on social networking and social media. Here are a few:

• Why associations can’t wait and see on social networking
• 3 social media case studies that prove David is now Goliath
• How to use social networking (without feeling used)

Cracking Yarns

I like my writing so much, I use it myself. This is my screenwriting blog.