“As Confucius once said, “To open yourself up to the possibilities of the universe, you occasionally need to do an SEO freebie’.”

At the centre of the universe is one small act of SEO kindness.

The ‘optimised’ website that showed no evidence of SEO visitation

A friend of mine asked me to look at his site and I didn’t have good news for him. Despite the fact that it had supposedly been search engine optimised, I could see little evidence of it.

The keyword strategy seemed flawed, but the damage was limited because they hadn’t really optimised for those keywords in any event. There was not a single keyword in any Page Title for example. He appreciated my candour but couldn’t afford my services. What the hell, I thought. I’ll do it anyway.

The freebie SEO job that snowballed

I spent a few hours doing keyword analysis and surveying what his competitors were doing. I then spent another few hours rattling off the page titles and meta tags for each page of his site. Unable to help myself, I went on to make recommendations about a switch of domain names, and crafted individual page URLs that were keyword-rich. In for a penny, in for a pound – I then rewrote the home page copy using the principles of Persuasive Architecture. All for the same very reasonable price of nada. But, as things transpired, I got paid back in spades.

I optimised for free but not without expectation

I can’t say I did this free SEO job without expectation. I’m not that altruistic. I did it in the belief that some day in some way I would be repaid for my efforts. My faith was rewarded – more quickly than I could possibly have imagined.

The web lets Karma work its magic

Within days of doing the work – and before my mate had even implemented my SEO recommendations – I got an email from a seriously large client who’d found me on a Google search. When we got to chat, I asked him what it was about my site that convinced him to get in touch. You guessed it. It was my blog post about the work I’d done for my mate. And he wasn’t impressed by my generosity of spirit. He liked what I had to say about Persuasive Architecture. He’s now presented me with a fascinating brief that I can’t wait to get started on, and I feel fairly confident it will cover the cost of the SEO work I did for my mate.

The devout atheist with boundless faith

I’m a devout atheist – don’t get me started – but I do have boundless faith. I genuinely believe that if you make a habit of doing good things that ultimately things will work out for you. This faith can be tested at times. For example, when you promptly respond to a request for a free SEO report card and you don’t get so much as a thank you – let alone a follow-up commission of more work. But this latest episode is a wonderful reminder of why economic rationalists never have any fun. As Confucius once said, “To open yourself up to the full possibilities of the universe, you occasionally need to do an SEO freebie”.