One of the nicest website copywriting projects I’ve worked on went live this week – the site for Ausfine, the makers of the finest merino wool in the world.

The newly launched Ausfine merino website

Ausfine is a small group of Australian Merino farmers who grow traditional merino wool – with modern sustainable methods. Each year, there is a global search for the “Golden Fleece”, and in three out of the last four years it’s been grown by an Ausfine farmer. New Zealand Merino? Get out of here.

Through writing web content on the Merino Innovation website, I got to know quite a bit about this amazing fibre and got to spend a day on some Ausfine farms up around Armidale. I did some copywriting on a brochure of theirs that won a National Print Award, but more importantly it helped them win a contract with Brooks Brothers in Manhattan. This website is an online version of that brochure – with the added functionality of being able to browse merino fabrics. Best of luck with it, Murray!