Website Copywriting Sydney
The Web Copywriter creates award-winning website content that gets results. I use clear simple language to connect with your online customers. And by using the latest Search Engine Optimisation (SEO) techniques, I can help drive traffic to your website. I can write content for your new site or help lift the Google ranking of your existing site. Contact me today for a quote or a free SEO Report Card of your site.
- Why do you need a specialist Website Copywriter?
- How people read differently on the web
- How to write for Search Engines – SEO
- Our Website Copywriting & SEO Copywriter Services
MFAA's mortgage tips site positions them as 'The Essentials of Borrowing'.
Why do you need a specialist Website Copywriter?
You need a specialist Website Copywriter because writing copy for a website is different to writing copy for an ad or brochure. That’s because when you’re writing for the web, you’re actually writing for two audiences: your customers and search engines (e.g. Google). That’s why you need Web Copywriter to create your website content.
How people read differently on the web
When you read content on a website, you read differently to when you read from a book or brochure. You read more slowly – 25% slower – and you tend to “scan” the content rather than read word-for-word. So web copy needs to be written differently because people read differently. But that’s the easy bit.
How to write copy for search engines – SEO
Writing great website content is important – but it’s not much use if no-one gets to read it. Your web copy must be written in a way that optimises the Google Search Ranking of your site. The Web Copywriter uses a range of ethical Search Engine Optimisation (SEO) techniques to lift your site appear towards the top of the Google Search results.
Website Copywriting Services
The Web Copywriter can create copy for your new website or optimise your existing web content to improve your Google Search Engine ranking. I’ve written web copy for clients like MFAA, CanTeen and Harley-Davidson, and won AIMIA “Best Website” Awards in both the Corporate and Not-for Profit categories. For a quote or free SEO Report Card of your site, contact me today.